Sun Pharma, CVD division
A sonic identity for a cardiovascular division, carrying medical precision and human warmth in the same few seconds. The first in its category.
Create a short, distinctive audio mark for the cardiovascular division reflecting trust, care and scientific credibility, and integrate it with the logo animation for use across advertising, digital and corporate communication.
- Convey medical precision and emotional warmth at the same time
- Stay within the tonal limits of a regulated category
- Remain recognisable across broadcast, digital and internal formats
- Resolve inside three to four seconds
Tonal direction
A calm, measured palette drawn from the language of care rather than the language of technology. Warmth carried by acoustic texture, precision by rhythmic restraint.
Motif construction
A short interval sequence built to resolve cleanly, so the mark reads as complete at three seconds without needing a tail.
Integration
The motif timed against the existing logo animation, so sound and image land together rather than one trailing the other.
Sonic logo
Three to four seconds, mixed and mastered.
Logo animation sync
The motif timed to the existing visual mark.
Channel renders
Versions for advertising, social and corporate communication.
A division within a regulated category gained a distinctive audio mark where none existed, giving its communication a consistent signature across every channel it appears on.