Work

A few we can talk about.

Most engagements sit under confidentiality, so what follows is a selection rather than a catalogue. Each one carries a debrief covering the objective, the constraints and how the motif was built.

Pharmaceutical

Sun Pharma, CVD division

Sonic logo · 3 to 4 seconds

A motif for a cardiovascular division, carrying medical precision and human warmth in the same few seconds, and integrated with the logo animation across advertising, social and corporate communication. The first sonic identity in its category.

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FMCG

Tata Tea Premium

Regional adaptation

A brand whose meaning shifts from one Indian market to the next, given a sonic approach that stays one identity while speaking in more than one musical register.

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Character and content

Biplob the Bumblebee

Sound design

Character-led work where the audio carries personality directly, rather than supporting a visual identity that has already done the work.

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Also delivered

Sonic logos, audio production, region-specific music composition and sound design for immersive VR, including work for Adobe and ISRO. The studio behind Sonic ID has delivered more than 700 audio projects, over a hundred of them original branded music tracks.

The sound is already in the brand. The work is finding it.