Sonic ID is a sonic branding practice working from Mumbai and Pune. It is a partnership between VoicesBazaar, an audio house, and Brand Content Strategy, a communications, operations and technology consultancy in Amsterdam and Pune.
Two firms, one engagement.
VoicesBazaar
An audio house, and the trading name of Decilabs Creative Technologies Private Limited. Composers, musicians and engineers work in house, covering original music, voice, sound design and brand sound as core craft rather than a side service.
Behind the resident team sits a bench of session players, vocalists and arrangers, with the reach to bring in a named artist when a brief calls for one. The full chain runs under one roof, from the first idea to the final master.
voicesbazaar.comBrand Content Strategy
A specialised communications, operations and technology consultancy. Its practice covers brand desirability and persuasion, built across more than sixty brands from pre-launch to enterprise in the EU, the UK and India.
It brings brand storytelling, audience assessment, approval chains, stakeholder mapping and rollout.
brandcontentstrategy.com- Research before composition
- Built for the device, not the studio
- Systems outlast campaigns
- Context shapes the sound
- Recognition is the only real test